The training of University4Industry for the Skills4Mittelstand initative in cooperation with Microsoft

Our Special Program

Digital fitness for Decision makers

Digital skills are a critical success factor for companies of all sizes. Our blended learning program Digital Fitness for Decision Makers is aimed at executives of small and medium-sized companies.

The carefully compiled program, the clearly structured content and the many live events with industry experts offer orientation as well as suggestions on how decision makers can increase competitiveness, strengthen innovative power and open up new business areas for their companies.

This special program got developed to provide an overview of the most important conceptsdevelopments, and technologies of digitalization. Topics include digital strategies and business models, the importance of data, fundamentals of AI, an introduction to cloud computing, and use cases. We also shed light on how digitalization can increase employee productivity, intensify customer relationships, optimize business processes, and transform products.

What awaits you

The Digital Fitness Training for Decision Makers

at a glance

Our format makes a difference with only 1-2 hours of dedication each week an a total of 6 Live Events. In the 4th and 5th weeks, there are 4 focus topics (pillars of digitalization) to choose from.
Week 1:
Basics Digitalization


  • Trends
  • Terminology
  • Data and artificial intelligence
Week 2:
Digital Strategy


  • Digital transformation
  • Platforms and digital ecosystems
Week 3:
the importance of the Data and AI


  • The most important concepts
  • Typical applications
  • The digital twin
Week 4:
Employees and Customers


  • Future of work
  • Customer centricity
  • Digital marketing
  • Data-driven analysis
Week 5:
Processes and Structures


  • AI and automation in the supply chain
  • From products to services
  • Data-driven optimization and innovation


  • The cloud transformation
  • Starting a digital transformation


Microsoft, a part of the U4I-eco-system
Brainymotion, a part of the U4I-eco-system

The program “Digital Fitness for Decision Makers” is part of the Skills4Mittelstand initiative 

This initiative was launched in collaboration with Microsoft and brainymotion with the goal of building and expanding digital skills in small and medium-sized enterprises. It is aimed at business decision makers, IT specialists and users. 

As a training partner of the Skills4Mittelstand initiative, we at University4Industry are pleased to be able to accompany and support companies and employees in the ongoing digital transformation. 

What our participants say

In addition to the good didactic preparation and the strong practical relevance of the digital training content, I was particularly impressed by the experience and competence of the speakers in this training.

The program provided me a broad insight into the diverse areas of digitization in everyday working life. Very well presented, at a perfect level, simply explained, connections shown, with amazing and recurring practical examples, good mix of theory and practice. The program definitely leaves you eager for more.

Program Scope
  • Duration: 6 Weeks
  • Effort: 2 hours per week
  • Live Sessions: 6 via MS Teams
  • Language: German
  • Certificate of attendance after completion
Certificate of attendance after completion of the digital fitness for decision maker training
Our next program dates
  • 19.09.2023
  • Further dates in planning

Note: The kick-off event will take place on the specified date at 13:00. The following live sessions will take place in a weekly rhythm usually at the same time. The exact dates will be announced to the participants in due time before the start of the program.

  • 750,00 EUR excl. VAT

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Where are you on the digitalization journey?

Digital fitness for decision makers

Get an overview of the most important concepts, developments, and technologies of digitization.


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