Sales Training

Our range of learning content on Sales - developed together with experts and partners from the industry

Sales Drive describes the continuous endeavor by people and companies to achieve lasting competitive advantages and profitable growth with customer-oriented solutions and the highest level of professionalism in sales. Our blended learning program, Sales-Drive Academy offers you all the knowledge you need to tap into this potential for yourself and your company. After this sales training, you as a manager and sales person can create real added value for your customers.


In-depth knowledge of the following topics is important: structuring sales, strategic customer management, customer acquisition, conducting sales talks and leadership in sales.

The online sales training with all its facets, is specially designed for companies in the business-to-business environment or companies with demanding products and services that require explanation. This is where personal sales can unfold their full effect and ensure successful differentiation in the market.



6 Week Program
6 Live Sessions in MS Teams
2 hours per week

We cover the following themes
with our portfolio:

  • 5 characteristics of good salespeople
  • Basic decisions, planning levels and building blocks of a sales strategy
  • How companies achieve excellence in sales
  • Leadership in sales:
    • 5 leadership skills of the future for sales
    • 6 key management styles
    • Special challenges of leadership in a sales-driven company
  • Strategic customer management in the age of differentiation (customer segmentation)
  • Customer rating and customer value
  • Differentiation of lean selling, value selling and key account management and when these should be used
  • Cross-industry B2B trends as a driver of key account management development
  • Key account management goals (account profitability, share of wallet)
  • Differentiation between operational and corporate key account management
  • Barriers to key account management
  • What will the future of customer engagement look like: creating data, generating insights, planning campaigns, cross-functional execution
  • Personalized customer engagement with advanced analytics
  • Best practices: Advanced Analytics engine, agile working, cross-functional collaboration, data-driven mindset, leadership & performance management

Our Partner for this program

We developed the sales training together with Prof. Dr. Dirk Zupancic. He actively helped shape the blended learning program (e.g., as part of live sessions and group work).

Prof. Dr. Dirk Zupancic is an expert in sales, corporate strategy, leadership and business-to-business marketing. For many years he has been a private lecturer at the University of St. Gallen, researcher and consultant. In his work, he supports managers and entrepreneurs as well as sales people in being better at these issues than convincing their competitors and customers. He is the author of successful books, such as Sales Drive, Top Performance in Key Account Management, Top Performance in sales, Selling from Professional to Professional, Marketing and Sales in a New World, etc. Together with colleagues from St.Gallen, He serves as co-editor of the journal Marketing Review St. Gallen and as columnist for the Sales Management Review.

Dirk Zupancic


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We will be happy to explain further details to you or give you test access to our learning content.

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