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How to Establish New Work Holistically

Developing a Successful Work Model

New Work has been filling the LinkedIn feeds and Google search bars of entrepreneurs and HR department employees at least since the corona-induced home office. In the same context, buzzwords such as workcation, height-adjustable desks, fruit baskets, and work-life balance appear. However, the fact that the establishment of a new working model requires a profound learning journey on the part of managers and employees was confirmed to us in our podcast with two New Work experts, Sylvain Newton and Gabriel Rath.


How is the New Work model defined?

Frithjof Bergmann first defined New Work about 20 years ago as “a job that you really, really enjoy doing.” Today, it is understood that New Work is work that:

  • strengthens employees,
  • gives meaning,
  • doesn’t feel like work in the traditional sense,
  • makes you feel more alive, and
  • also provides an income.

In the podcast with Jan Veira, Gabriel Rath highlighted one important point in the definition of New Work in particular:


Gabriel Rath - New Work
Gabriel Rath

The 'new' in New Work stands not only for a new way of working, but also for a new perspective on work.

New Work is more than just a different way of working

These definitions of New Work sound good, but at the same time they also mean that New Work has not succeeded by changing only the way people work, for example by using MS Teams or home offices.

New Work is only successful if equal attention is paid to mindset, toolset, and skillset. This means:

Successfully approaching New Work in the company

From these three areas, the task now is to create a New Work concept that both meets the needs of the employees and promotes the innovative strength of the company. New Work expert Sylvain Newton has described the necessary learning process as follows:

Managers have to design New Work consciously, contextually, and systematically. That means also reflecting on corona time, asking the question in the corporate context 'How can it help us?' What is desired? What can I afford?' and then systematically analyzing which New Work model makes sense for my company.

Sylvain Newton - New Work
Sylvain Newton

To this end, the management level should ask itself in workshops with experts:

Department heads and team leads face a challenge:

Individual employees, on the other hand, need to find ways:

These challenges cannot be overcome by a single workshop. University4Industry, together with Sylvain Newton, has developed skill-building learning paths for team leads and team members to implement new ways of working in a sustainable way.

Find out more about our
New Work Training here.

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